Over ons



The story behind Johnson Petfoods  

After years of working as an export manager in the pet industry, John decided to change course in 2010. From his attic room, he made his debut as a pet food distributor with Profine. Soon, the first employees joined the team and the attic room was replaced by several office buildings. In 2018, John was joined by his son Jeroen; a wonderful partnership that led to Jeroen becoming a co-owner in 2022. Under the name Johnson Petfoods, the one-man business grew into a medium-sized company with 30 employees. But you’re not done with us yet; with all our future plans, the end is nowhere in sight!

What sets our dog- and catfood apart?

Wagging tails and purring cats; Johnson Petfoods won’t settle for anything less. That’s why our natural food—in addition to being very tasty—is packed with healthy ingredients, with meat as the first and most important ingredient. 

 At Johnson Petfoods, we believe: the more healthy four-legged friends, the better! That’s why we work with partners who— just like us —guarantee high quality. As a result, the best pet stores, breeders, grooming salons and boarding kennels are already on our list of partners.

Contact

Management

John, CEO / Founder

“When I started fifteen years ago, I never would have dared to dream that we’d have achieved this much. The secret? We believe in honest, healthy pet food and have a genuine passion for animals. You can feel it and see it.”

Jeroen, Managing Director (co-owner)

“I grew up with dogs and cats, so I’m crazy about animals! My goal is to convince everyone just how important good, healthy food is for their dog or cat, because let’s be honest, who doesn’t want the very best for their pet?” 

Office & Administration 

Marion

“I’ve been with the company since the very beginning. Customer service is my top priority. I want our customers to always feel heard and to receive prompt and courteous responses. That’s what matters to me.”

Milou

“I’ve been working at Johnson Petfoods since February 2019 as part of the office team. My love for dogs is what led me to Johnson Petfoods. The combination of the work and a great product for dogs and cats is fantastic! I hope to be part of this team for many years to come!”​

Michel

"I joined this wonderful family-owned business in November 2023. Since then, we’ve been growing rapidly, and every day brings a new challenge in making that growth a reality. What I love most about my role is that you have to think on your feet to ensure the order process runs smoothly and to achieve high customer satisfaction. I hope to remain a part of Johnson Petfoods for many years to come."

Customer Service 

Annemieke

"At Johnson Petfoods, a love for animals is at the heart of everything we do—from developing healthy, affordable food to providing ✨5-star service to our customers. Every day, we work with passion to optimize the ordering process and customer satisfaction, where quick thinking and putting ourselves in the customer’s shoes are essential. In a warm, informal work environment filled with four-legged friends and dedicated colleagues, we strive together to offer every pet owner the best possible service and products, and this makes my work extra fun and motivating. And the fact that my own four-legged friend is regularly allowed to come to the office is, of course, absolutely wonderful!"​

Field Service

Gerty

“I’ve always worked at a pet store. That’s why I know what customers want, but also what pet owners are looking for. Healthy pet food needs to become even more mainstream.”

Richard

“My passion for animals goes all the way back to my childhood; I grew up with dogs from a very young age. I’ve been working in this industry since 2011, and I find great satisfaction in helping business owners and working together to make the right choice when it comes to healthy pet food.”

Danielle

“I have a deep love for animals and the pet industry, and I’ve had the pleasure of gaining many years of experience working in a pet store. My passion is helping people find the right food for their dog or cat. At Johnson Petfoods, I can share this passion and recommend honest, healthy food and treats as part of a wonderful company.”

Laura​

“Animals have been my passion since I was a child. Through my studies and experience at a pet store, I quickly realized that good nutrition is the foundation for a happy and healthy animal. At Johnson Petfoods, I can guide people and their pets even more closely in what really matters.”​

Martine

"After 13 years as an account manager in the pet food industry, I’ve been proud to serve as Burbur’s brand ambassador for the Benelux region at Johnson Petfoods since spring 2025! It’s an exciting challenge in a new industry, where I focus on professional grooming salons and dog spas. What I enjoy most about my job is giving advice on these great products and working closely with business owners to achieve the best possible results!"

Pieter-Paul​

"I started out with a part-time job as a shelf-stocker at a supermarket. That’s where my interest and passion for the supermarket industry began. Eventually, I worked my way up to store manager, after which I went on to work as a sales representative for various companies, including Nestlé and Koninklijke ERU. The supermarket industry is where I can apply my passion, knowledge, and enthusiasm to work with supermarket owners to provide their customers with high-quality dog and cat food. At Johnson Petfoods, I’ve found my place, and everything I’ve done and learned over the past few years comes together." 

Roy


Purchasing  

Suzanne

“On December 1, 2022, I enthusiastically started my new role as a buyer at Johnson Petfoods. I’m thrilled to have found a position where I can combine my business experience with my passion for dogs. It’s a great company with friendly colleagues who all share the same goal: healthy, responsible, and affordable pet food for everyone.” 

Marketing

Simone

“As cliché as it sounds, I’ve always said that I wanted to work with or for animals when I grew up. Now that I work at Johnson Petfoods, I get to pursue not one, but two of my greatest passions: my love for dogs and cats, and being creative.”  

Kimberly

“Thanks to my mom, a true animal lover, I grew up surrounded by lots of animals. I inherited that love for animals, so it’s wonderful that I can combine it with my creativity in my work at Johnson Petfoods. And of course, it’s so much fun that we’re surrounded by four-legged friends here and that I can regularly bring my own buddy to the office too!”

Pauline

 “As a young girl, I wanted to train guide dogs. That didn’t work out, but I do get to spend my days creating content about dogs and cats. Bringing our high-quality products to customers’ attention—I can’t think of anything more fun! Plus, with our sweet office dogs, we’re always in good company.”

Ellen

“I’ve been working as a Content Marketer at Johnson Petfoods since April 2024. With over 10 years of experience in (product) photography, I can really put my visual creativity to use here. I also get the chance to grow professionally within a friendly marketing team. Working with and for animals makes this the perfect job for me. A huge plus: There are always dogs in the office! How great is that?”

Magazijn

Johan

 

Diana

“I’m from Brazil and joined Johnson Petfoods in June 2021. It was the best decision I’ve ever made! Not only have I found a ‘new family,’ but also a company where the comfort and well-being of our beloved four-legged friends are a top priority. A proud employee for life!”

Tim

 

Laura